Privacy Policy

Last updated: 24 June 2026

Actoreon respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, store and protect personal data when you visit our website, contact us or use our services.

Actoreon is a Brussels-based strategic advisory firm specialising in strategic intelligence, information and economic security, and influential communication.

This Privacy Policy applies to the website of Actoreon and to all personal data processed in the context of our professional interactions with clients, prospects, partners and other contacts.

1. Who we are

The data controller responsible for the processing of your personal data is:

Actoreon
Brussels, Belgium
Email: contact@actoreon.be
Phone: +32 498 12 61 52
Company number: 0808.754.722
Registered office: [to be added]

For any questions about this Privacy Policy or the processing of your personal data, you can contact us at contact@actoreon.be.

2. What personal data we collect

We may collect and process the following categories of personal data.

2.1. Data you provide through the contact form

When you contact us through the website, we may collect:

First name
Last name
Organisation
Email address
Area of interest
Message content
Any other information you choose to include in your message

The information submitted through the contact form is sent directly to Actoreon and may also be stored in the website database.

Postmark may be used to send or process transactional emails related to the contact form.

2.2. Data you provide through direct communication

When you contact us by email, phone, LinkedIn or another channel, we may process:

Name
Professional contact details
Organisation and role
Communication history
Information related to your enquiry, project or potential engagement

2.3. Technical and website usage data

When you visit our website, certain technical data may be collected automatically, such as:

IP address
Browser type and version
Device information
Pages visited
Date and time of visit
Referring website
Cookie or similar technology identifiers
Information about your interaction with the website

We use Google Analytics and Google Tag Manager to understand how visitors use our website and to improve its performance, structure and content.

3. Why we process your personal data

We process personal data for the following purposes:

To respond to your enquiries
To assess whether and how we can assist you
To communicate with you about our services
To prepare, manage and perform advisory engagements
To maintain professional relationships
To send and manage transactional website emails
To analyse website traffic and improve the website
To ensure the security and proper functioning of our website
To comply with legal, regulatory, accounting or administrative obligations
To protect our legitimate business interests, including confidentiality, security and dispute management

4. Legal bases for processing

We only process personal data when we have a valid legal basis under applicable data protection law.

Depending on the context, we rely on one or more of the following legal bases:

Consent
For example, when you accept certain non-essential cookies or voluntarily submit information through the contact form.

Contractual necessity
When processing is necessary to prepare, enter into or perform an agreement with you or your organisation.

Legal obligation
When we must process or retain certain information to comply with applicable laws, accounting rules or regulatory obligations.

Legitimate interest
When processing is necessary for our legitimate business interests, such as responding to professional enquiries, managing client relationships, ensuring website security, protecting confidential information, analysing website performance or developing our advisory services, provided that your rights and interests do not override those interests.

5. How long we keep your personal data

We do not intend to keep personal data longer than necessary for the purposes for which it was collected.

Contact form submissions may be stored in the website database until they are manually deleted or until the website is replaced, migrated or technically renewed.

Email communications may be retained for as long as necessary to manage the professional relationship, respond to enquiries, follow up on potential engagements or comply with legal, contractual or administrative obligations.

Client and project-related data may be retained for the duration of the professional relationship and for as long as necessary afterwards for legal, accounting, contractual or dispute-related purposes.

Website analytics data is retained according to the settings configured in Google Analytics.

Where possible, we periodically review stored personal data and delete information that is no longer necessary.

6. Who has access to your personal data

Personal data may be accessed by Actoreon and by trusted service providers or professional partners where necessary.

This may include:

Website hosting providers
Website developers or technical maintenance partners
IT and cybersecurity service providers
Email and transactional email providers, including Postmark
Analytics providers, including Google Analytics and Google Tag Manager
Professional advisers, such as legal, accounting or compliance advisers
Specialist collaborators involved in a specific engagement, where relevant and appropriate

We only share personal data when necessary and, where required, under appropriate confidentiality and data protection safeguards.

We do not sell your personal data.

7. International transfers

Some of the tools or service providers we use, such as Google Analytics, Google Tag Manager or Postmark, may process personal data outside the European Economic Area.

Where personal data is transferred outside the European Economic Area, we rely on appropriate safeguards, such as adequacy decisions, Standard Contractual Clauses or other legally recognised transfer mechanisms.

8. Cookies and similar technologies

Our website uses cookies and similar technologies.

Some cookies may be strictly necessary for the website to function properly. Other cookies may be used for analytics purposes.

We use Google Analytics and Google Tag Manager to collect information about how visitors use our website. This helps us understand website traffic, improve the user experience and optimise our content.

Depending on your location and the cookie settings on the website, non-essential cookies may only be placed after you have given your consent.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect how the website functions.

A separate Cookie Policy may provide more detailed information about the cookies and tracking technologies used on this website.

9. Security and confidentiality

Actoreon operates in fields where discretion, trust and confidentiality are essential. We take appropriate technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

These measures may include access controls, confidentiality obligations, secure communication practices, data minimisation and appropriate supplier management.

No method of electronic transmission or storage is completely secure. However, we take reasonable steps to protect your personal data in line with the nature of our activities and the sensitivity of the information involved.

10. Your rights

Depending on the circumstances and subject to applicable legal conditions, you have the right to:

Access your personal data
Request correction of inaccurate or incomplete data
Request deletion of your personal data
Request restriction of processing
Object to certain processing activities
Withdraw consent, where processing is based on consent
Request data portability, where applicable
Lodge a complaint with a data protection authority

To exercise your rights, please contact us at contact@actoreon.be.

You also have the right to lodge a complaint with the Belgian Data Protection Authority:

Belgian Data Protection Authority
Rue de la Presse 35, 1000 Brussels, Belgium
Website: www.dataprotectionauthority.be

11. Third-party links

Our website may contain links to third-party websites or platforms, such as LinkedIn, podcasts, newsletters or other external resources.

Actoreon is not responsible for the privacy practices, content or security of those third-party websites. We recommend that you read their privacy policies before providing any personal data.

12. Confidentiality of enquiries

Given the nature of Actoreon’s work in strategic intelligence, economic security and influential communication, we treat enquiries with appropriate discretion.

However, visitors should avoid submitting highly sensitive, confidential or classified information through the website contact form. If your enquiry involves sensitive information, we recommend first contacting us to agree on a secure communication channel.

13. Updates to this Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our activities, legal obligations, technologies or data protection practices.

The latest version will always be available on our website. The date at the top of this Privacy Policy indicates when it was last updated.